Astrid Bastiaens

Astrid Bastiaens

Astrid Bastiaens is an empowered strategist and passionate speaker with over 15 years of experience across diverse sectors, including energy, IT, construction, telecom, smart cities, and media. With a proven track record in both B2C and B2B aspects of business, Astrid brings a wealth of expertise to the table.

customer centricity
change and transformation

Meet Astrid, a dynamic professional with a knack for turning market insights into product processes and bringing innovation to life.

But there's more to Astrid's story than just engineering and product management—she's a trailblazer in startups and integrations, and her secret sauce? The art of listening to customers. Without understanding their pains and needs, no product stands a chance!

Before joining TomorrowLab, Astrid was already driven by the innovation bug. At Medialaan, she played a key role in the launch of a groundbreaking viewing experience: Stievie. This innovative approach to television viewing broke away from the linear model, offering anywhere, anytime access – think Netflix, but ahead of its time! Additionaly, Astrid was instrumental in the launch of a brand-new telecom pillar within the Medialaan group.

Today, Astrid supports companies in their innovation process with a strong focus on the users of the product or service.

In today’s increasingly dynamic, digital and AI-driven world, the ability to truly hear and understand our users has become more vital than ever before.

Throughout this keynote, we'll uncover why attentive customer listening is essential for success, exploring its impact on product development, customer loyalty, and market adaptation, resulting in a sustainable value proposition. It might sound simple and straightforward, yet a surprising number of companies still struggle with this!

But hold on, this isn't your typical lecture—get ready for an interactive session! 

Join Astrid on a transformative journey where she draws parallels between the art of customer centricity and the lifelong commitment of raising a child—from infancy to adolescence and beyond. Through engaging storytelling and insightful analysis, Astrid explores why prioritizing customer needs is paramount in today's competitive landscape.

But that's not all—concrete cases with a strong outside-in approach will bring these concepts to life, along with insights into trends and developments shaping the future of customer-centricity. And of course, we'll wrap up with practical guidelines on how to implement these strategies in your own business.

By the end of our journey together, you won't just have insights—you'll have actionable strategies to drive customer-centric growth and innovation in your organization. So buckle up, get ready to engage, and let's make some magic happen!

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